Monday, February 13, 2012

The Highlight of the Grammys

I actually considered terminating this blog. For six years I’ve ranted about the pathetic and dysfunctional state of pretty much all American institutions— public education, and organized religion, and public health / medicine, and giant financial corporations, and the “traditional” heterosexual American family, and labor unions, and the United States Government together with their chief client— the Pentagon. It’s not that I’ve run out of critical things to say. It’s just that so many bright thinkers now are all saying the same thing, and for me to continue would be merely to overstate the obvious. I might as well blog every day that rich and healthy is better than poor and sick.

So now I’ve been reduced to blogging about the Grammys. Okay, going into it I knew it would consist of non-stop renditions of “I Will Always Love You.” What I didn’t foresee was that they would never once mention Dolly Parton who actually wrote the song and sang it in a film a full ten years before The Bodyguard. There I go being critical again. But let’s face it— the Grammys wasn’t about musicology. It was about idolatry, and the idol wasn’t Dolly Parton.

That’s not to say that the Grammys were a waste of my time. I got to see the most amazing and creative commercial I’ve ever seen on television. I’m referring to the animated Chipotle commercial done with a voice-over song sung by Willie Nelson. Yes— that one with the pink pigs stylized to look like piggy banks. Nothing aired during the Super Bowl this year, or any other year, was this good in my opinion. Unfortunately, I’m willing to bet that the spot will prove to be a commercial failure. It was far too intelligent and subtle to sell very many burritos.

1 comment:

The God Gene said...

I too loved the Chipoltle commercial. Also liked the Beach Boys and Adele. There is still plenty of room for comment on the upcoming elections...don't stop writing now!